What an Online Marketing Video Can do For Your Business
Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.
Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.
1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.
2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.
3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.
Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content.

Once you can recognize the inner critic, you can learn to control it. The way that you interpret challenges, obstacles, or criticism that you face is up to you. But this is the most challenging step for most people. It is difficult to reframe the voice when you have well-grooved patterns.
The way to think about reframing is to imagine giving advice to a friend.
Naturally, you would never use a harsh, critical voice when trying to help a friend.
If you would never do this with a friend, why are you doing it with yourself?
We are generally harsher on ourselves than we are with others, so instead of talking to yourself, imagine that you’re giving advice to a good friend.
Now, imagine that you’re giving them advice and reframe the negative statement that was made
After reframing comes action.
What challenges can you take on in order to foster and nurture a growth mindset?
What challenges have you been avoiding?
Choose a challenge and try it again, but this time, turn your fixed mindset around.
Find a work-related or personal task that you’ve either been shying away from doing or that you feel you’ve failed at.
For example, perhaps you always put work first and your eating habits are not the best. How can you challenge yourself to create better eating habits?
Maybe there is a skill you’ve been wanting to learn such as cooking but the idea of trying again gives you a sense of anxiety.
There might be an important client you’ve been meaning to contact but shying away from.
Start with one challenge, and you can then apply it to the next challenge once you have success with the first.

There are some steps you can take to move you toward a more growth-oriented mindset
Step One – Awareness: Hear Your “Fixed Mindset” Voice
You most likely know this voice, even though you may never have identified it as an “inner critic.” The first step is to identify that voice and identify the times when you hear it.
These are situations where you are brought back to a fixed rather than a growth mindset.
To do this, you simply need to practice awareness.
Start by identifying the voice when you hear it.
Next, try to remember what event preceded those negative thoughts.
It’s a bit like trying to identify what is causing a stomach ache.
You have to go back and try to remember what you ate just before.
If you’re not sure you’ve identified your inner critic yet, try looking for cues.
For example, look for times when you find that you’re doubting yourself,
saying something like, “Can I really do this?”
Or be aware of when you’re focusing on failure rather than success;
for example, where you’re worrying about what will happen if you fail at something.
A good place to look for your fixed mindset voice is any time
you’re trying something new or challenging.
Step Two – Reframe
Once you can recognize the voice, you can learn to control it.
The way that you interpret challenges, obstacles, or criticism that you face is up to you. But this is the most challenging step for most people.
It is difficult to reframe the voice when you have well-grooved patterns.
The way to think about reframing is to imagine giving advice to a friend.
Naturally, you would never use a harsh, critical voice when trying to help a friend.
If you would never do this with a friend, why are you doing it with yourself?
We are generally harsher on ourselves than we are with others, so instead of talking to yourself, imagine that you’re giving advice to a good friend.
Take each statement that your inner voice gives you and imagine
if it were a friend, your partner, or a family member who was saying it to themselves. Now, imagine that you’re giving them advice and
reframe the negative statement that was made.
Skills examples
Fixed Are you sure you can do that?
Growth I’m not sure I can do it, but I can learn with practice and effort.
Fixed What if I fail? I’ll be a failure.
Growth All successful people have failures. I can learn from my failure.
Step Three – Action: Take on the Growth Mindset
After reframing comes action.
What challenges can you take on in order to foster and nurture a growth mindset?
What challenges have you been avoiding?
Choose a challenge and try it again, but this time, turn your fixed mindset around.
Find a work-related or personal task that you’ve either been shying away from doing or that you feel you’ve failed at.
For example, There might be an important client you’ve been meaning to contact but shying away from.
Start with one challenge, and
you can then apply it to the next challenge
once you have success with the first challenge.

How the Emotions of the Customer can affect the relationship with your business

The old way at looking at the customer business relationship was that the customer made the decision on whether they bought your product or service based on cold hard facts, features and benefits.

The emotions of the customer are playing in as a greater factor in purchase decision making than previously thought.

Behavioral economics has shown that rational decision-making accounts for approximately one-third of people’s decisions and behavior. Feelings influence engagement and engagement boosts sales, as engaged customers buy 90% more frequently and spend 60% more per transaction. by Unlock the Key to Customer Engagement with Virtual Reality

As new technology and our use of the internet is making how we connect more intimate with a business  (or more anonymous as “Fake News” and social media have no accountability for slander or negative reviews). A customer can instantly register a review on your business positive or negative depending on their experience in all of the social media platforms. They don’t have to pick up the phone to complain to an agent. A negative review can be spread 10x faster than a positive. 

According to Jay Baer in Forbes article, a business should respond to any complaint on social media whether true or untrue.

As (Jay) Baer puts it, “A lack of response is a response. It’s a response that says, ‘We don’t care about you very much.’ from the Forbes article Top 3 tips for acing customer service in the age of social media.

So what is a business to do to create the engagement and emotional connection that the customer wants? 

A few ways to engage and connect with your customer include:

1/ Connecting your business with an Influencer that your customer follows

customers

An oldie but a goodie is that  we, as customers, pay attention to the hero’s or heroines that we admire who tell us how wonderful is a new detergent soap or insurance company.

Today, we have new influencers we follow and some of them are celebrities but more often now, it can be influential people on social media that we follow and we pay attention to their recommendations. There are brands who pay celebrities to use and post an Instagram picture using the product now. There are brands who see the large engaged followers of a celebrity in the media and they offer a product line to them to create in that celebrity’s style.

The new pet lifestyle brand taps Ellen’s distinctive design sensibility and PetSmart’s pet know-how to create exciting new products for pet parents everywhere. by PetSmart Gets Big Customer Engagement Assist from Ellen DeGeneres

2/ Connect with their customers on social media

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Public Domain from pixabay

All you have to do is have a look at the Instagram accounts for Levi’s, Mercedes Benz with 8.1 million followers or Levi’s with 9.1 million followers or Ben and Jerry’s (benandjerry’s) with 600,000 followers and you can see how simple photos can still be engaging for any business.

If you can humanize your brand and products, and provide something for your customers to identify with, you are likely to build loyal fans. by How Customer Engagement Can Benefit Your Business – Due

3/ Have great responsive customer service

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Even a small business should have great customer service. A loyal customer will buy from you again and again if you provide a great experience.  Just something as simple as support@yourwebsite.com can be an easy way for a customer to connect to you on a personal level. I have discussed great customer service over on my youtube channel Solopreneur Success Strategies channel at http://jgtips.com/youtube if you want to get a few ideas.

4/Keep up to date on the new technology coming for customer business relationship

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For example, Virtual Reality technology is coming to the customer purchase experience according to this article (well worth looking at what is enterprise VR) as soon you’ll be able to view a product in a catalogue from all three sides, flip it over and measure it to see if it will fit etc. to answer all your questions on whether you need it. It is coming!

Enterprise VR empowers customers to interact with products and content in virtual reality and preview in 3D, touch, flip, and customize the products they are interested in. by Unlock the Key to Customer Engagement with Virtual Reality

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As well, how a business will communicate with a customer may change as text messaging becomes more acceptable as communication link to get questions answered or specials broadcast for the business.

An eWeek study revealed that 52% of consumers would be likely to exchange text with a live customer service agent and that the same number would actually prefer it to their existing channel of communication. by Increase Customer Engagement by Delivering Text-Generation Customer Service

To keep up to date on trends follow The Business of At Home Business

Customer Service Trends Predictions

Gartner Research predicts that customers will handle 85% of their relationships with a company without ever interacting with another human by the year 2020 from 8 Mega Customer Service Trends for 2016

This year it will be more important than ever for your customer service teams to provide quality support. At the end of the day, it’s all about understanding the customer and predicting what they will want next from  8 Mega Customer Service Trends for 2016

As a result savvy retailers will be switching to mobile formats, with  AMP (Accelerated Mobile Pages) tipped to be the system of choice for the future from Top eCommerce trends for customer experience – Fourth Source

In 2016 forward-thinking online retailers, particularly in the fashion space, will make more use of augmented reality to successfully redress the balance and eliminate the likelihood of missed sales and abandoned baskets from  Top eCommerce trends for customer experience – Fourth Source

A big focus for Google and one which will become even more prevalent amongst retailers this year is to champion a personalised approach that takes an individual user view to secure not just repeat custom, but incresed purchase volumes. Maintaining relevance means having a broad awareness of past purchases and personal preferences to win the hearts, mind and wallets of shoppers from  Top eCommerce trends for customer experience – Fourth Source

By three methods we may learn wisdom
First, by reflection which is noblest
Second by imitation which is easiest.
And third by experience which is the bitterest.
Confucius
The internet is full of great training programs
The real challenge is deciding which one is best for you.

Current state of Entrepreneurship in the World

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Public Domain from pixabay

Things are looking brighter in the startup of small businesses than before the crisis in 2008 according to a OECD Worldbank and Facebook collaboration on survey of smaill businsses.

Trend start-ups remain below pre-crisis rates in most OECD economies, although in Canada, France, the Netherlands, Norway, Sweden and the United Kingdom rates were higher at the end of 2015 and beginning of 2016 than before the crisis. Trends in the most recent periods are pointing upwards in most OECD countries, from http://www.oecd.org/std/business-stats/entrepreneurship-at-a-glance-22266941.htm

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Public Domain from pixabay

 Give the ‘lure rather than the fish itself’

Many countries are recognizing that micro businesses will be the wave of the fuure to get their society off government support. In this report on Borneo, there was successful micro-entrepreneur startups to get people off of welfare. If you give a person the lure to catch the fish is much better than  giving them the fish according to the report from

http://www.theborneopost.com/2016/10/31/micro-entrepreneurship-can-help-break-poverty-cycle/

Some new Trends in Entrepreneurship

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Public Domain from pixabay

Get into the Industry you know

Rather than trying to learn a new industry a lot of successful entrepreneur are working in industries they either were a customer or worked in local business. So, they knew what problems or challenges that industry has so they can be more proactive in solving the problems.

For example, Steve Sullivan was a ski bum who hung around on the ski slopes and then knowing the challenges of the weather and clothing he decided to work creating clothing that actually functioned in that environment.

We get to actively test the products that we are making every day. I can run out from our office and do a tram lap for lunch and check out the fit and function of a new jacket that we’re trying. . . . The culmination of that leads to better products. viaTo Increase Your Chance of Success, Get Into an Industry You Know

New type of entrepreneur

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Instead of working a 9 to 5 job 40 hour week, a lot of new entrepreneurs are doing more than one business to give them the flexibility of hours spend at work and at home.

Savvy consultants told us they value being able to make almost as much money as they did at a big firm, but doing so by working late at night so they have more time with their kids from Wanted: Creative Solutions to Shape a Workable Future

If you are thinking about starting your own business try the Be Your Own Boss  quiz.

I am always doing things I can’t do
That’s how I get to do them.

Pablo Picasso
Success is all about effective learning
Take an inventory of your skills
Evaluate the skills needed to run your business
Where do you need to focus your learning?