You should be aware of the regulations that might affect the business you are interested in running from home.
I know rules and regulations are boring.
However, the government whether overall or local has the power to close your business down once you get started.
Whether your business is in your local community or on the internet or both, there are always rules.
Other than the government wanting their taxes from your revenue and the government wanting to make sure your business work environment is safe for your employees, your neighbours whether living in the home beside yours or apartment across the way from yours will be the biggest issue which some people don’t consider when starting their business.
Your neighbours can complain about the new traffic coming to your home office. Your neighbours can complain about lack of parking from your client visitors taking up spaces. Your neighbours can complain about the increase in noise or the increase in smells etc. from your new business. The neighbours go to local authority who can fine you depending on the bylaws or rules in your community. In an apartment complex, all these complaints can apply and you could be evicted if there is rule on no businesses in your apartment bylaws.
We started back 20 years with our own home-based local engineering business when home-based business bylaws were only just being created but we have always made sure we are a quiet neighbour by making visits to clients residence a priority and clients come on infrequent basis to your home office.
Believe it or not, even if you have a business always on the internet, if your neighbours notice increased deliveries they can complain to local authority.
So, always be a quiet neighbourhood business. :)
What’s Trending in Livestreaming Entertainment to learn from for your business
As concerts sell out quickly online, paid livestreaming of concerts has become a way to generate more revenue. With a funny video, Tomorrowland festival which sells out quickly is announcing that this year they will have not 1 but 4 livestreamings of the concert acts.
With four channels of streaming over the 6 days of the festival, some of Tomorrowland’s biggest sets will be showcased by Tomorrowland announces livestream through a hysterical trailer | We Rave You
To increase their audience Kendal Calling festival has joined up with Twitch livestreaming broadcaster to stream their concert live – no muddy fields to sit in anymore!
Tim Peaks, Calling Out and Glow tent live from the comfort of your home or – for the less hardy festival goer – your tent. This is especially useful since the festival sold out faster than ever back in February and sadly some of the usual faces missed out on their tickets. by Kendal Calling partners with Twitch to livestream festival performances
Even a mistake in the livestream can cause instant celebrity as the pop group MVP found out when they got 54,000 views in 2 minutes because they were using Wanna One’s group livestream. Imagine what would happen for your business if you got 2000 views in 2 minutes!
Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream by Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream
Knowing how popular sports are, there is a rush to get livestreaming working on the social media platforms like Facebook and Twitter. There are sports corporations signing agreements with them to broadcast.
MLB Announces Facebook Will Livestream Games with No Blackout Every Friday by MLB Announces Facebook Will Livestream Games with No Blackout Every Friday
Twitter had livestreaming of Wimbledon this year on the platform. For those on their phone or tablet waiting in the airport or work, it must be fun but it won’t take over for the mega-screen live broadcast on T.V.
Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League by Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League
The Milken Institute has a conference on the business of sports with a discussion of live TV and social media streaming services for Wrestlemania or the British Soccer League. “Know their play habits, their watching habits and ..growth of sports fans. “7 year olds know more about UFC growing their fans from the “The Business of Sports” by The Business of Sports on Livestream
However, livestreaming is become a force for amateur sports as it increases awareness for any sport. I’m sure your local soccer team has family members proudly broadcasting their child’s effort to grandparents! Livestreaming is helping with awareness for all kinds of sports and even funding whether crowdfunding or charitable. I saw all the other adaptive sports that aren’t being broadcast out there, and that’s why I started ParaSportsLive to bring these sports to everybody,” he said. by NH man launching livestream platform for parasports nationwide | NH1
You want to check out “Growing your Audience with Livestreaming” here.
At the Business of At Home Business, we help you with the “Other” business around your Idea for a home-based business. Whether you want to work full-time or part-time, we can help you focus on your home business idea and increase your revenue, productivity and efficiency in running your home business.
When you are ready to grow your home business past the local market and get online, we have expertise in our membership on creating an international presence on the internet so you can connect and grow your business to a worldwide market.
Many Babyboomers believe that it is possible to get a business quick on the internet.
But nothing could be further from the truth.
However, it is possible to build a lifestyle business that will allow you to have the freedom you want in your life while creating a business that supports that lifestyle.
Here’s a huge problem you face right now.
It’s not having the knowledge to setup and grow a home business quickly.
But that’s not the end of the problem… What makes this even worse is the fact that they need money in their life right now!
Which means you feel overwhelmed and stressed with all the skills you need.
And, worst of all, many babyboomers looking to start a home businesss can’t get past the myth that it is possible to get money quick on the internet.
All this can make trying to figure out how to create the foundations for a home business quickly so you can grow a nightmare!
So, if you’re a babyboomers who want to make extra money for your retirement, then this is exactly what you’re looking for.
Marketing – the action of promoting and selling your products or service.
5 Reasons why you should blog in your business?
- It is a free marketing tool to use on your website and in social media.
- It brings awareness to your Brand as other businesses learn about your company who may want to connect or partner with your business.
- It is good to showcase your authority and knowledge about your product or service.
- Visitors find a way to connect and enjoy reading about company activities or events.
- Most importantly, visitors get to know, like and trust your business as a company they could do business with and they are more likely to find that your business has the solution to their problem.
Click Here to Get “Blogging for Business Made Easy!”
You may say you don’t have time to blog on your website about your business but you are letting a free opportunity for you to market to your customers slip away if you don’t! Blogging has become a way to market yourself and your products or services to website visitors and out on social media. People do want to hear what you are all about when they are looking for a solution to their problem. If you are out there blogging and doing social media posts, whether you are a small home business or a large corporation, your words will speak for your business.
The more insight and peeks behind the scenes you get, the more that people will see you have authority in your field and line of work/service. Why You Need to Stop Waiting and Start Blogging (like TODAY) – SoulScripts
Click Here to Get “Blogging for Business Made Easy!”
Even if your business is a large one, and you’re setting out to create a blog that speaks to your customer base, there are always ways to make it personal. Show that you understand the issues they’re facing and the problems they’re looking to solve. Use your blog posts to demonstrate to your audience that you’re the best solution to those issues and problems.
Having a voice doesn’t just mean the act of talking or writing. It means having a point of view, being distinctive, and maybe even a little opinionated or controversial. There is a lot of noise on the Internet, and one of the biggest challenges that people face is sifting through all of that noise in order to find the content that’s interesting.
How are you going to create all the content for your blog?
According to Neil Patel, if you write 10 ideas per day then by the end of the year, you will have 3650 ideas!
The great thing about writing down 10 ideas a day is that you’ll become, as James Altucher says, an idea machine. by Neil Patel’s Guide to Blogging Consistently
Then if you save an hour before day just to focus on your blog content; it may take you a few days to write 300 -500, words and then a couple of days to add images, proofread and add a call to action then you will have new blog post every week only from one hour a day!
If you aren’t into writing content but find it easier to do audio then collect your thoughts and jot down the important points you want to make and then get out your microphone and record! Your audience may also be busy and they would enjoy listening to you and your personal thoughts then reading. Who has time!?
The voice of your blog should be a good fit for the product or service you’re selling. For example, if you are an affiliate marketer for natural health care products, then a writing voice that’s positive and nurturing is almost certain to be more appropriate than a voice that’s “in your face” or that uses risqué humor.
For more on blogging for your business check out
In today’s world of smartphones and social media, companies have to be aware that good customer service is critical.
When United Airlines created a social media storm about removing a passenger this week–
A man was forcibly removed from a United Airlines flight from Chicago to Louisville, Ky., on Sunday, after the flight was overbooked and the passenger refused to adhere to the airline’s decision to randomly remove four passengers. by United Airlines forcibly removes passenger from overbooked flight
United Airlines stock plunged during the week and it has lawsuits pending due to the incident.
Make me Feel Important
Mary Kay Ash of Mary Kay Cosmetics said about customer service once, “Imagine that every customer is holding up a sign that says, Make me feel important.“ When you get that this is all a customer wants, you can create a customer friendly environment.
According to The US Department of Commerce, the main reason customers leave a business, after poor product quality, is due to poor customer service.
That says it all.
The truth is, every customer is always at risk of leaving you. It’s like a middle school romance. Any little thing can cause you to break up.
What are a few steps to stop your customer from leaving you?
- Even if you don’t think it’s your company’s fault, it’s important to apologize to the client anyway. “I’m so sorry you feel this way,” is a good way to apologize without taking the blame. However, if it was truly your fault, own up to it and apologize profusely.
- Put yourself in their shoes. Try stating, “I certainly understand; that would upset me too.” Then, move on toward getting answers that can help you solve the customer’s complaint to their satisfaction. You can empathize without being emotional. While it is personal to them, or they would not be irate, this is business and you should not take anything they say personally.
- Even if you’re reading a complaint rather than listening on the telephone, take special care to really hear what the customer is saying between the negative words. If you have to, cut and paste what they are saying in a separate document, add in appropriate spaces, take out curse words, and find out what is really the issue by eliminating the extraneous information. If you need to, escalate the issue and call the customer. Phones can be very humanizing.
- Once you’ve determined the root problems, take small steps toward rectifying the problems one at a time. If you have to, ask the customer what you can do to make it better. If it’s possible to solve the problem in the manner the customer desires, do it. If not, offer to meet in the middle.
Draw the Line
- Know when to give up. Yes, there are times with some customers that it’s better to simply give up. If you’ve done all the things that you can above, and they’re still irate and have not calmed down, it’s time to consider letting the customer go. Not every customer is going to fit with your vision and that is okay. Calmly return their money, and send them on their way.
Social media was all a buzz about the faux pas that was the newly released Pepsi commercial that was quickly removed after the backlash.
What were they thinking?
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the brand said in a statement. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” by Pepsi Is Pulling Its Widely Mocked Kendall Jenner Ad
Why did the commercial fail?
According to Julian Gamboa an instructor at Digital Marketing Today and founder of Digiviewpoint, a millenial publishing account
A prime example of brands using celebrities is Nike’s #Equality campaign. The celebrities do not serve as the spotlight, but instead help deliver the message. .
Another fine example would be Twitter’s collaboration with various celebrities to tweet out Dr. Martin Luther King, Jr.’s “I Have A Dream” speech.
Your Voice is Your Brand
When brand voice is consistent across all communications, it creates a kind of personality for your organization. As a result, your audience knows what to expect and learns to trust you. It is an essential feature of branding which allows you to successfully position yourself in the market.
With the advent of social media and Facebook LIve, Instagram and Periscope, there are people with thousands of followers who are seen as influencers. Even Amazon is understanding the power of the social media influencer as they are pushing for “non-celebrities” to sell their stuff if they have influence.
Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public by Amazon quietly launches its own social media influencer program into beta
Your Business Needs to be a Storyteller
People love hearing stories and they help people create an emotional bond with the brands they like. If you can tell stories and engage your audience, you will get them to know you on a personal level.
Your Brand is your Story, your Words and your Images
While we’re primarily focusing on words and phrases when talking about brand voice, you don’t only communicate your brand voice through text or the spoken word. Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics that consistently convey your brand voice.
Get 5 Steps to a Brand Voice!
Imperfect Action is better than no Action!
Many online marketers make basic mistakes because they simply fail to understand their customers.
If you can put yourself in your customers’ shoes, it’s easy to understand what they want and how to deliver it to them.
When you empathize with them, you can create a marketing message that resonates with them and shows that you’re a responsive business that cares about their customers.
Understanding What Your Customers Want
When you put yourself in your customers’ shoes, you quickly understand what they’re looking for.
If you’re a restaurant owner, imagine what you’d expect if you were looking for a meal.
You’d want the shop to be visible, clean, and friendly, and to offer something others don’t.
Each online niche has certain characteristics that its customers look for.
Don’t only think about what they want, but also what your customers don’t want. There is always risk involved in making purchases, especially when a customer chooses a new shop for the first time.
If you can imagine your customers’ fears and concerns, you can address them before your customers have a chance to worry or object.
Shut up and Listen
One of the biggest mistakes marketers can make is to assume.
In order to really understand your customers, you need hard data that they provide themselves.
Listen to customer feedback about your company, as well as the conversations they have online.
You can learn about people’s thoughts and feelings through blogs, blog comments, forum postings, and social media sites.
Even better, you can solicit the specific data you need by directly asking them to take a few minutes to give you feedback.
Online surveys are incredibly easy to conduct these days, and there are free tools, such as Survey Monkey, which make it a no-brainer.
Questions to Consider
Think about any company you deal with on a regular basis, and analyze your feelings about that company.
Then, try to discover why you feel that way. A few questions to ask yourself are:
What do you like or dislike about them?
What makes you want to go back and do business with them again?
Is their image friendly and professional?
Can you easily get what you want from them, and are interactions with them smooth and seamless?
What does the company do when you’re not satisfied with their products or services?
Through these questions, you can understand as a customer what makes a business’s service good or not.
- Amazing Benefits for Offline and Online Businesses:
Easy to Access: People are now able to access videos with their mobiles and smartphones. The audience from your niche market can see your videos from all around the world. Because of this level of availability, you are able to reach your potential buyers with your products and services.
Informative: Most of the people take interest in video to receive information quickly. If you create an informative video, it will give you more targeted results. If you present your product and services on video in an effective way, people will want more from you.
Multifaceted: You can use videos to provide your brand information, product promotion, educating or training your clients and much more. You can use your video on social sites like Facebook and Twitter but you have to be sure that your website is connected with your social networking sites.