Guerilla Marketing to Grow Your Business

It’s about growing your own home business by using some offline tactics to do your marketing that are traditional but have been working for ever. So for those of you who have never tried to grow your home business, there are three point six billion people online. So remember to get your Web site up there like I mentioned on Thursday so that you connect with those people.

If you want at first start connecting with your local community. Believe it or not,  yes, Yellow Pages is a great way to start. Get your advertising info into Yellow Pages and that does cost money but that will last you a lifetime in order of “word of mouth.” Once people start to get to know that you’re in the Yellow Pages in the directory, they can look you up easily and get your phone number and your address also maybe depending on the Yellow Pages. And of course, it is put up in the Yellow Pages on the Internet. And once they have your web site, you have a Web site up and an address. You can put that Web site and your phone number and e-mail and your mobile phone on business cards. On your Web site, have a contact form to “contact us” form as they say on your Web site that they could fill in and contact you for more information about your business.

You can actually pay for the domain and pay for the hosting for a web site and it is certainly less than a hundred dollars You could easily learn WordPress. I know you don’t want to but obviously you could and that would be also free. Once you have that, you could put up a few blog posts and you have a Web site or you could hire someone to do that or get a free Web site as long as they allow you to attach a email auto-responder that will make a list of the people who contact you. Once they get onto your e-mail address list then you are in business with possible customers because that’s a very simple way for you to start your business growing is by getting on the Internet.

But anyway, for those of you who are local businesses, you have to do some marketing for your business. There are still direct mailers out there depending on your community they could be reasonable. Send out a press release saying that you’re in town and available or you could do some ads in your local paper.

You could also network out there in your community. There’s a lot of business networking groups. I’m not sure if they’re free to join in your community. The Chamber of Commerce in our community you pay a yearly fee but you have a lot of free networking by being in the chamber. Go out and volunteer in your community at a local food bank or any local business entrepreneurial type group. Go to a Meetup networking event. Meetups are free and create your own Meetup where you provide information and people can come and learn about your business or service depending on what you actually do and you could actually be there and meet up with others who are in business. Those are just a few of the ways that you have to be able to get out into the community so people get to know about you as you have to network.

You have to market your business. So obviously you could also do a press release send it to your local newspapers saying that you’re in business. They’re always interested in profiling new businesses this community. Those are some of the traditional ways that Jay Levinson of the Guerilla Marketing book series has for you and let me just get his Web site because of course everybody has a Web site now and you can go and get some more guerilla marketing hacks for your local business that you don’t have to cost too much money to spend to get them.

Gmarketing.com or his book “Guerrilla Marketing” by Jay Conrad Levinson.

But anyway , so guerrilla marketing is a great way to save money in order to grow your business when you’re offline. Obviously there is some cost to be an offline business in people finding you in your local community. Tell all your family and friends that’s an inexpensive way. Hand out cards to your family and friends note cards to anyone you know. So for our offline business it’s now of course you can get online and get more business from the Internet. That’s why you need a web site. So as I mentioned get your Web site up there. Then you’re going to have to go and participate in social media.It doesn’t cost money to get on to social media and just chat and add your social media pages.  So that’s another hack is to get your Web site up and then get connected on some of the social media that might be of interest to you.

So we’ll be talking about some of them that we’ve talked about in season one like Facebook and Instagram and Pinterest  and  Twitter .  Then you can see that it is possible even if you have a shipping company to be successful on his Instagram or even of course company like Ikea it can be very successful on Facebook. So hopefully you’ve got a few ideas today and I’ll give you some more when I get Guerrilla marketing by Jay Conrad Levinson out!

Your Website Is Your Online Hub

I’d like to talk about running your own business and some of the systems that you need to put in in order to have a home business whether it’s offline or on. I wanted to emphasize the importance of having a Web site for your business. So today I wanted to talk about your ONLINE HUB.

I like to call it the ONLINE HUB which is your Web site on the Internet. It will have its own unique address. You will have it on your business cards for people to go to whether you’re offline or online.  Visitors can click on and go to your business there and your web site will be important in your business for running it. It will be the place where you can actually talk to them about your business by talking about your product or service on your blog. And if you don’t know what a blog is we’ll be talking about that later. And then also it will be the place where you can get them to subscribe. Any of your visitors who come to your Web site, they will be interested in your business and maybe they want to get a newsletter from you. You should have a place called a lead page where they can sign up for either your newsletter or your emails that you send out weekly or monthly depending on your business As well your web site can be the online hub for where you can sell to them if you wish.

So ,for example, you can have a page on your Web site which talks about your product or your service and it gives all these details about it even if they are interested in learning more than they can read about it.

Obviously you could put your phone number on the page or you could also give them a button to click and sign up by e-mail to contact you with information about your product or service. You can even have a sales page which you can link up to a payment button service that will actually sell to any visitors that come to your business website.

So, the ONLINE HUB  is what I like to call the and that is your Web site has a unique location on the internet. Whether you’re an off line or an online business, you should have a Web site that is easy to navigate easy to read and simple enough that they can figure out where to go when they have a question. Also, have a place where they can search and find information if they need to have your phone number, your contact e-mail and you have a place where they can sign up for their e-mail newsletter if they wish. It could be right on your front page of your website or it could be on a separate page that you will send them to if they click on or gotten that kind of thing.

So your ONLINE HUB is your Web site. It’s important to have in your running of your business because it can be the place that you send visitors whether it’s from a business card or from on the Internet. You send them through social media to check out your product or service on your website. It is an important part of your business and it should be running efficiently quickly and be an easy place for them to contact you for them to buy. Of course, also, to get on a list to learn more about your business and get information from you.

So if you haven’t thought of- your offline business should have a Web site and it should be running efficiently.

So we’ll be talking a bit more about your Web site in the next episode in some of the ways that you can make it easier for them to find you and to connect to you and to buy from you.

Get your Web site up!

 It’s a great place now for people to check you out.

Mobile Responsive

A lot of people now are using their mobile phone to search for products or services. So it’s time to get your web site to be mobile responsive. You know where to find out if your Web site is mobile or responsive. All you have to do is get a phone out and find the browser that you’re going to use and use it to search for your search for your own business if you haven’t done that yet. See how it looks on mobile in order to be a mobile responsive web site.

For mobile responsive , the look of your web site changes so that it has a navigation which is easy to use with buttons to push and to go and to sign up etc.. It actually looks a bit different from your actual Web site on the desktop.

For a non-mobile responsive website on your phone will have all the text, all the buttons, all the pages, all menus small and very hard to access. So you need to be able to get a mobile responsive web site. At some point, we’ll be talking about how you should make sure you have the priority of having a mobile responsive web site.

But for now, let’s just go next week have a look at some of the things you should have on your Web site that are important to your visitors, your leads and who will become your customers.

Yes, you better get your website up there on the internet even if you are an offline business!

 

What Is Your Solution For Your Customer

 

It is all about selling and your customers. And as I mentioned previously in the other episode we’re going to start at the very basics of looking at who is your customer. Before we even talk about selling because if you haven’t defined who your customer is then you won’t be able to find them in order to sell to them.

Because not everyone is your customer.

Not everyone wants your gadget.

No everyone wants your information

Not everyone wants your newest Plumbing apparatus.

So you have to decide. what are you selling.

That’s the first step.

What is the outcome that your customers will get from buying your solution?

Is it something they desire?

Is it the newest golf club?

Is it something that is a solution to their problem?

What is your solution?

So first of all, you should really actually define what your outcome is as a result of using your product or service.

If someone was to actually use your product or service, what is their outcome and how will it improve their life? 

What is the end results?

Will they have more money at the end of using your solution or are you just solving one little problem in their life?Maybe it’s time to define that little problem as to how small it is and decide if you can help by adding a few more other solutions to get it into a bigger solution and bigger results.

So first off, you’ve got to decide what you’re going to be selling as a solution.

What is that solution and what is the end results of that solution?

Next question.

Who would want that solution?

So you’d be surprised who wants your solution. At one point, I thought the coaches would want my solution for someone who is thinking of starting a home business in general. But actually I’ve found that for one of my products, I could actually have real estate agents who would be more interested in my solution. So that’s from doing the research and finding out that there aren’t that demand and the audience.

For example, I’ve found out on Facebook that the majority of people there in my audience are from 45 to 65. There are a lot of people out there at 45 to 65 who are starting another business in their life because they want to have the freedom and control of their own life in terms of having a business, so that was a big surprise. I thought it was just teenagers and young people who are on Facebook.

But then I’m not usually on Facebook. 

So, what I’m trying to say is first you got to figure out what your solution is and what is the end result for that solution.

What is the outcome for anyone who might happen to use that solution?

And then go and do research on your social media in trade publications in your industry go out and talk to people in your industry about what kind of problems they have and see if they actually NEED YOUR solution. They may not need it because they already have a quicker way to solve what they want so that you’re going to have to find a way to have a solution that is a different, unique way of solving that problem.

So really before you can even start selling or even defining who your customers are, you have to decide what your solution is and what is the end result.

What is the process that you go through to use your solution and get a better outcome?

They always want to buy something for a better outcome, quicker outcome or a more fun outcome of all kinds of outcomes that are positive.

So before you can start even defining your customers, which we will do next time, are you even selling to the right customers. You have to know what your solution is that you have that your product or service solves in terms of what the problems might be or what do they desire.

So, start with the basics and decide what it is that is the outcome for your product or service. And then go and research with a few examples on customers and what they need and who they are and finding out who they are.

Now I’ll tell you bluntly, with our structural engineering firm, we didn’t have to do any of this research because basically people when you want to build and renovate a house and they need an engineer then we are the solution. Obviously, the only thing that is really required in terms of our solution is how we could be quicker; how we can be more responsive; on how we can be on call; for your client and get a good reputation. So we didn’t have to do too much research on what the market was because we have a pretty large market. So the competition was not too fierce in our area.

So just so you know I’m talking right now about online.

But of course we’ll also define offline research but before we can do any of that out, figure out what your solution is whether it’s a product or service that you want to sell.

What is it solving?

What is the end result for your client?

why would they want to buy it?

So have a look at that this week and see what you think about your solution for your business. Maybe look at what you’re going to be doing and see what is the end result of your solution.

That’s a very important task.

And then the next phase, very important, is defining your customer and who they are and where they are. So we’ll do that next week.

 

Do You Want To Start A Home Business In Your Community

 

Today we’re going to be talking about some of the things you have to think about when you’re before you start your business. And some of the actual research you have to do before you start your business. So first off we’ll be talking about starting a home business and picking a business. And today it’s all about offline. So we’re going to be talking about local business and working out if your home office and there are many ways you can do that.

There are some restrictions obviously to what you can do from your own home office. You can check with your local authority on what kind of businesses are allowed as a home business in your community. For example we don’t really have hairdressers. We don’t have car shops. We don’t have you know auto body shops. We don’t have various other ones basically things that make noise and smells because of course you have to think about your neighbors which we’ll talk about another time when it comes to offline.

But in terms of home businesses and what one you might be interested in, one of the recommendations I would say is that try to do something that you already know about and that’s something you’ve been working in. Whether it’s the food industry (that would be a concern in terms of doing it at home) or if you were to had an internship as a bookkeeper or you were working in marketing or your writing business and you were writing for business or you were an office administrator for business. These are skills that you could do from your home in terms of a local home business.

You just have to decide if there’s a market out there for you. So you have to decide how to figure out if there’s a local market for your business. So they see the first things that we would do, which we did a long time ago in the 1990s, was have a look and see who else was out there in the local community who was doing the same business.

I think there was only one Engineer near us at the time so we had not too much competition in our local area and then of course we had to look at the kind of work that’s out there for us in terms of being able to have a steady flow of business. So you want to research at what is selling in your community whether it’s a product or service.

How many people or how many businesses are out there? 

For example, if there are five to 10 home cleaning businesses in your community and your community is only 5000 then you might want to consider a different business.

But one of the things I want you to think about if there are other businesses out there doing the same service then most likely there is a demand for that business especially if they are in the business for at least five years or more than they have enough clients to keep them busy. So you’ll probably find enough clients to keep you busy. And of course there’s always people moving into your community and it is always growing. Assuming your population will grow enough to support five or six of what you do as your product or service then you might want to consider putting some tentative idea out there that you’re in business. See if you get some interest in people wanting to know what your business is and whether or not they could use your business.

If you have no idea, my first recommendation would be to decide on a business.

Don’t forget that you pick the wrong business just pick something and then get an internship or part time job in that type of business to see what it’s like to see if there’s certain skills or knowledge that you don’t have for that you might need in order to do that same business. Then you’ll need some experience to learn about it and see how the business sells its products because that’s one of the important things to learn if you want to sell your products. So be in the market similar to your business product or service and then you have to allocate a few five to 10 hours on learning about your type of business part time outside your day job in order to get some of the skills you need to be in business.

We’ll talk about that on Thursday when we’re talking about running your own business and some of the skills that you need as an entrepreneur. Then once you have a primary a pretty solid understanding of what the business entails and what kind of requirements are needed. You can certainly have a tentative look at maybe starting selling a bit of what you’re doing part time.

Now I forgot to mention that there are a lot of good government Web sites which have information on starting your own business and how to do it and some other requirements that are required for by the government So go and just do a search for starting a home business and add your country and you’ll probably find a great many places on Google where you can learn more about what their requirements are for starting a business.

Say you’d like to start so what you need to do is to do research and maybe gain a bit of knowledge about your business that you want to be and is probably recommending that you already know something about the business that you want to go into and then make some kind of decision on what you think you could do day to day and be useful in your business.

For example I think I mentioned yesterday that I don’t think even though I have the skills to be a bookkeeper I would be happier as a bookkeeper. So I’m not going to have a bookkeeping business. Whereas I love being an artist and I’d love to have an artist business and that would keep me going day to day even though the sales might be less than in a bookkeeping business.

So it’s something for you to think about is are you willing to challenge yourself to do that you have the passion to do that you want to know the things that you need to know to do the business. Don’t go into something that people are just saying “go into it because it’ll make you rich.” It won’t make you rich because you don’t have the passion for it.

So we’re going to be talking about some of the practical ideas next time where you can do your research for offline and starting your local business. Obviously, anyone can go get their computer out and start an online business from their home office without really any requirements from the local authority.So we will talk about online research next week and it will be for offline and online.

So let’s hope the you got some information out of that and we’ll go out and research your local community and see what’s out there and whether they need another dog walking service or whether they need another cleaning service or whether they need another bookkeeper or another accountant or another.

You know there’s lots of business that you can do out of your home that are not required to go out and be in a rental office in your hometown. ‘

So go out and have a look and see if you have enough passion in order to do business.

 

Passion is a Trait of the Mindset of the Entrepreneur

We’re going to be talking about your passion your passion for your business.

 

If you don’t have the passion to get up and do everything every day for your business then you’re in the wrong business so you get out of it.

 

So let’s look at your passion for your business.

 

Do you get up every move every morning eager to share your knowledge and skills with others or even just do the paperwork for the business?

 

Do you feel the desire to get out and do the business?

 

Do you go and have a belief in your product during your service that you believe so much in and that you’re so passionate about it you’re willing to work extra hours every day; extra hours you can spend with your family but you know that you’re going to be making life better for them if you can get your business going at a better level?

 

Than you may have the passion to be an entrepreneur.

 

Unfortunately it is a myth that it’s an easy ride to be an entrepreneur.

 

It’s a very hard one from one day to the next, you never know where your money’s coming from.

 

You never know what’s around the corner.

 

Of course we never do in life as well but it’s not like a job as being an entrepreneur you’re not getting your regular paycheck.

 

You have to bring in the money to pay  for your business.

 

So every day you have to figure out “what can I do to get my sales, my leads and my engagement to get the connections with others so that they want what I have to sell” or “what I have as a product or an idea.”

 

Of course, we’re looking at a home business and whether it is offline or online home business you have to have the passion for it.

 

You know you have the passion to do that business because:

you have a family to support or yourself to support;

you have to get out there and make the connections;

You have to do the marketing;

you have to do the networking;

you have to do the bookkeeping and other chores of being in business;

but you can leave the bookkeeping when you have the money for it.

You can do some automatic social marketing media for social media and that kind of thing for your offline business online.

 

But if you don’t have the passion to walk those dogs in your business choice or clean those floors ,if that is your business, or sit at the computer for days then if that’s not your passion then don’t do that.

 

Which reminds me, for example, I do know how to do bookkeeping and I do some volunteer bookkeeping now.  But luckily, we have a bookkeeper in our business so that I don’t have to do the bookkeeping.  Because any day that I do the bookkeeping, I’m a very crabby person because I don’t like bookkeeping. I could go out there right now and have a bookkeeping business. But I wouldn’t enjoy it. So yeah, if you have any questions about booking e-mail me but I’ll send you on to someone else who enjoys bookkeeping. :)

I have the passion for organization and productivity and keeping the business on track and getting everything ready and dealing with customers etc. etc. otherwise we wouldn’t be in this business that we’re in.

So, have a think about when you’re thinking about what kind of business you’d like to start or what kind of business do you have.

Do you get up every day realizing that it’s important for you to have the passion to be organized to be productive so that you can make the money;  make the sales; make the leads; get the engagement that you need for your business?

Do the networking; do the marketing for your business so you get more sales for your business?

Do you have the passion?

So that is the question today on Mindset Monday.

It’s probably not a good idea for you to go into business if you don’t have a certain passion in terms of what you’re doing because being an entrepreneur is a very hard life and it’s a myth that it’s easy.  It does have its pros and cons and you have to be ready to take the challenges on. But you have to have the passion first in order to be get through the challenges and get through the trials and get through the day to day  and make sure that you’re always being successful as entrepreneur.

Passion is a trait of an entrepreneur.

If you aren’t passionate about your business you’re thinking about starting whether it’s Internet marketing or it’s dog walking then don’t do it.

You need the passion.

So that’s an important point I wanted to make.

You need to have passion if you’re in business because you just need it in order to survive.

To Be A Reluctant Entrepreneur

How to Start, Run and Grow a Home Business

Today we’re going to be talking more about reluctant entrepreneurship and it may be something that no one tells you about on the Internet. Certainly they are talking about “get rich quick” schemes; we’re not going to be talking about getting rich; we’re going to be talking about how to build a business from foundations.

So last week, I mentioned that you don’t have to be from a family of entrepreneurs in order to have your own business. You can learn the skills you need to be in business. You can find the time you need to be in business. It just depends on your desire and your passion in order to do that.

But what I think I do want to say is that you should always test your idea before you actually go out and try and do it as a business. You should do the research; you should find out what kind of market there is out there; whether or not anyone else is doing it.  If there is other people doing a similar business, that’s a good sign because it means there’s a demand for it and people are buying it.

What kind of market and customers do you have out there?

So we’re going to be talking about some reluctant entrepreneurs that are out there that you may think we’re not reluctant, cautious entrepreneurs. But they were. They’re all from the book “The Reluctant Entrepreneur” by Michael Masterson. I didn’t know this about these people as I always thought they were risk taking entrepreneurs.

But no they were very careful entrepreneurs. So here goes.

Reluctant Entrepreneurs

For example, did you know Bill Gates, of course, he was going to school when he was doing his programming and designing his computer with his friends. He always had his family to fall back on in terms of working out of the garage there. They were supporting him. The legend was he dropped out of Harvard to start Microsoft. But that’s wrong. He actually had an approved leave of absence and then he relied on his parents financial support while he developed his programming skills. If it had failed and if it hadn’t worked out well, he would have gone back to Harvard and probably would have become a corporate executive, so the rest is history as they say. He had his family behind him he always had a plan B and he never took any risk. I’m sure he ate a lot of peanut butter and jelly sandwiches while he was working on his programming.

For Ben and Jerry of Ben and Jerry Ice Cream, a lot of people think they just went out there and started selling ice cream. But in fact they were in the bagel business. But when they realized how expensive the equipment was, they went and they looked for something else. It was cheap to make ice cream and they were in Vermont. So of course, there’s always tourists there as well as the locals and I’m sure they have great weather during the summer. So they started to sell fresh handmade ice cream from a Vermont gas station to the locals and tourists. At first, they barely cover their costs but they knew they had a good product. By putting in a lot of hard work they gained ground and after two years they began to sell their ice cream to local eateries. It was only after about four years, their efforts paid off. They thought about expanding beyond their backyard and they went statewide and then they went national and of course now they’re international. You know of course they’re not actually still with the company. I think they sold it out.

The owner of Waste Management started with a single garbage truck that he drove himself. He bought his second truck with profits he made from his first and a third with profits from the second and of course, as you know, it’s a nationwide billion dollar enterprise.

So, despite the myth that being an entrepreneur is a risky business. None of these entrepreneurs ever spent money before they actually did anything. They were always working from one 500 dollar profit to the next $500 profit. So we’re going to think about more on this because it’s a strategy you should think about.

Certainly, first off not quitting your day job.

Then second off deciding on an idea for a business.

One of the good ways to do that is of course to do something that you know about.

For example, Phil was a middle distance runner in the 1950s Of course, you know what track shoes were like then as they were basically just processed waste and it only cost $5 for track shoes.   So, when he was in graduate school he took a course in small business development and one of his assignments was to invent a new business and remembering his experience with track shoe issues, he thought about selling superior athletic shoes. So in those days it was cheaper to get them done in Japan so he put together a business plan and then he went to certain brands to get more information about the shoe business. Then after graduate school he went to Japan and saw that some of the shoes there were quite nice and they met to discuss and found and made a business deal and he was given the rights to distribute Tiger shoes in continental U.S. While he waited for his samples to arrive. He went got a job as an accountant and took classes. But he spent his spare time learning as much as he could about the business of marketing athletic shoes. The samples arrived a year later. He had written a business plan and made several key contacts in the U.S. who were well known coaches and other distributors that might be interested in track shoes. So he and his partner basically invested 500 of their own money in the venture. Then for the next five years, his partner Bill worked on improving the design of the shoe and Phil sold the Japanese imports out of the trunk of his car at track meets across the Pacific Northwest. Meanwhile both men kept their day job. Neither one risked their savings or gave up their salaries. Little by little they built up their startup into a profitable small business with 45 employees and sales about a million pairs of shoes a year. That’s when they changed the company’s name. They changed it to Nike.

So, as you can see you don’t have to be a risky entrepreneur going to spend $300000 to start up a business within six months.

You can actually start a home business. It might be your passion or it might be something that you know a lot about. Certainly you don’t want to do something that you know nothing about.

You can start it right by creating a business plan. So unfortunately, it may sound boring but a business plan is very important for your business. It gives you the foundations of knowing whether or not ,of course, there is a business out there for you when you do start selling.

But of course, also, you’ve got to test your idea. So as far as offline, I think you could certainly test whether or not certain food items might be of interest to people by creating a sample and then going out to markets, flea markets and asking to show it to various stores et cetera and see whether they be interested before you actually go into production because there might already be someone who’s doing a very good job of what you want to do. Yhe same thing for online, you don’t want to start a business online selling courses on Excel if everyone else has courses on Excel and they don’t need your course on Excel.

You need to find out what is unique about yourself and your business. How is the idea special? [11.1]

For example, suppose you want to sell shoes. There are many companies selling shoes or selling shoes through their Internet. And one of the unique propositions for Zappos is that you can actually return your shoes which is quite unusual in the business of selling shoes.

So, for today you have to think about if you have an idea for a business and if you don’t there are certainly places you can go look and get ideas on that kind of home business. You can have off line as well as online and we’ll certainly go over some business models in the future on the strategy Sunday.

But for now you have to think about whether or not you’re willing to work hard at it and not plunge all your money into it but work at it say 10 hours a week. Learning about business and then using some of the knowledge that you have already and have a look through whether or not you have some skills or knowledge that other people might enjoy you sharing and obviously selling to them. We’ll be going on and talking about some of the ideas. Finding out whether your big idea will sell in the market. We can do that next week by doing some research and looking at your business by getting a couple of sample business for us to work in the next few months so I’ll think about probably in offline business as well as an online business. I’ll pick a couple of sample businesses and we’ll build up business plans for both as well as finding out whether or not there is a business out there for you.

We’ll certainly be looking at business models and we’ll be looking at market research and finding out where the customers hang out.

I do have free training videos on finding your E-Tribe that you can get at http://jgtips.com/ettb . It’s a five series of videos on finding your E-Tribe on the Internet and finding all your raving fans so that you can sell to them again and again.

[11:06.8]

To Have Systems in your Business

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Welcome. This is Jane Gardner.

And today we’re going to go looking at the systems you can put in your business to save you time and money making you more productive, get more sales and get more leads to have a great business so let’s get started.

As you know I’m Jane Gardner and we’re talking about systems today. I know that sounds very boring to most people but systems in your business will allow you to have the time to get more sales and also lets you have more time with your family and friends to get yourself a lifestyle business.

So we’re going to be talking about the five systems that you need to have in an online business today as well as offline business of course. So we’re going to be looking at first off making yourself a hub on the internet or a hub in your business where you can be found so that would be your web site and how to set up a system so that your web site is the location that people can come to and they can find out who you are as well as obviously sign up for anything you have or you can get sales as well as get engagement.

So your web site is a system that is built for you to collect it.

So you have a lead system as well that’s set up for you so that you can collect leads without having to be there day and night. It’s collecting leads for you because you set up a system that does it.

You can set up a system for engagement whether it’s on social media or on the internet. Making sure you keep connected with your customers that you have or keeping connected and following up with your clients that you have.

There’s a system for you to have sales. How to set up a system for your sales so that you have some automation so that you’re not always having to do it from scratch every day slowing you down, losing focus, not progressing as quickly as you want.

Having a system for your sales so you can go out, and people can interact with your sales system whether or not you’re there or whether or not you’re open as far as being out there, can work for you day or night.

As well you need a payment system set up so that it’s automatic and will collect any payments for you and release any products or services that you’re going to be have with your customer or client.

So that’s when it can also work for you day and night. Well, of course previously without the internet your day of business was nine to five or all every seven days a week. For us, it was usually 8:00 in the morning till about 6:00 at night. So right now it is seven days a week because this is when we’re available. But if you get your business onto the Internet of course with the difference in the hours all over the world you can actually go and do business as long as you have some automation and use systems so that you could collect a sale or two in the morning while you’re asleep from someone over in England who’s found your product to be something that they want. So I know this isn’t something that you think very important in your business and it’s certainly not very exciting to have systems but these systems in your business will allow you to make more sales and get more engagement and collect more leads and of course process more payments and have a website that is interacting with your customers and clients so they get to know like and trust you.

So your systems and your business are almost the most critical thing in your business because it gives you the time to collect more leads; to follow up more often with your clients; to have more time for yourself rather than having to work all day in your business.

You all have systems in your business that will help you to organize and make you more productive and give you the free time that you need in order to be successful in your business.

So my approach may be starting with offline business like I mentioned in your home business and some of the systems that you can put into your offline home business now and ignore the internet next week. Anyway, we are trying to because ,of course, in offline business can work just as well on the Internet as online.

You have five systems in your business.

Do you have a lead system to collect leads?

Do you have a Web site that’s online so that people can visit you even though you may be asleep? They can come visit your web site and see what you sell or see who you are.

Do you have a sale system in your business so that it can work while you’re asleep?

Basically you’re sleeping all the time and you have something to engage with systems on social media or engage with people on email lists.

Then of course do you have a payment system set up in your business so that you can collect payments from the sales that are made from that leads that you get from the email that you send out etc..? So that’s all going to be talking about on systems Saturday so I hope you’ll find this useful and we’ll talk to you next week.

To Grow a Home Business

Hi this is Jane Gardner and welcome. This is all about growing your home business. And today we’re going to just be talking  about some of those strategies they could have in order to grow your business. As I have mentioned previously, I’m going to be talking about growing your blog doing anything with your home business whether it’s offline or online on the internet.

So first off, we’re going to be talking about some of the offline strategies of course because these are some of the standard strategies that you have throughout time to grow your business.

We’re going to be looking at networking and marketing.

We’re going to be looking at outsourcing and we’re going to be looking at promoting your business in order to create more awareness for your business.

These are some of the ways that you can grow your home business whether it was 1990 or now. Then we’ll be looking at the Internet and how having the Internet has increased the possibility for you to grow your business. Whether it’s offline or online today you can have a larger Internet international audience for your business and especially if you can do your business in different languages you can have an even larger market. We’ll be looking at your market potential on the internet.

I can tell you right now there was 3.6 billion people on the Internet and I’m sure by now there’s probably more so I’ll keep you up to date on the number of people that are on the Internet and hanging out where they’re hanging out and how you can grow your home business by going where your market is.

So we’re going to be looking at some of the new opportunities for you as a business to grow your business. Of course the most important one being of course the opportunities on the Internet but also by looking at partnering with other businesses and creating a collaboration in order to have a larger success and outsourcing. Being able to outsource some of your work, so that you have more time to grow your business rather than working in your business. So we’ll be looking at growth strategies that will help you save time and money in your business. So if we can get your business to grow by 5 percent, 10 percent or 25 percent just getting your business onto the Internet creating awareness for your business on the Internet. Even if you’re an offline business the Internet is important for your business because at all times you have to be able to grow your home business so you have a strong structure and foundation to your business.

So yeah that’s all we’re looking at and I hope it’ll be useful for you and grow your home business Fridays. Let’s see what should we leave you with today. Think about your own business and what you want to have your business grow at and how you want it to increase by 5 percent. Have a look at your productivity in your business and see how you can be more productive in order to have the time so you can grow your business.

We’ll be looking at social media. So if you haven’t got yourself a social media account on Facebook or Instagram or Twitter, it’s about time that you did. So we’ll be going over some of the reasons for why you should be getting on on social media even if are a home based business who thinks you don’t cater to people on the Internet. I can certainly show you some businesses that have been successful on Instagram, for example, posting photos of ships. These are ships that are shipping! They have people who actually follow them. So it’s not impossible for you to grow your business with social media and on the Internet. And so we’ll be looking at some of the ways you can do that in the coming months.

So I hope you’ll join me and subscribe here at boahb.com and will talk to you again next week. I’ll start with the basics. Start with what did we do back in 1990 when we were growing our home business. I had one of the original guerrilla marketing handbook so we were going over some of the simpler ways that you can sell your home business by doing some marketing for it. And if you have already know about that well we might find a few new ones for you on next week.

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To Run a Home Business

All about starting, running and growing a home business on Solopreneur Success Strategies

This is Thursday so we’re going to be talking about running a business. Today is the first one so we’re going to be just talking briefly about some of the things that we’ll be talking about in terms of running your home business. I know that you may be just starting a home business but you may also be running a home business and later we will talk about growing your home business. I think I should talk to you about running your home business just so that you know in case you’re new at this, some of the challenges ,and of course, some of the pleasures of being able to run your home business.

So I’m Jane Gardner and as I mentioned before, we have a structural engineering firm that we have had for 20 years out of our home and our home office. We’ve earned a certain reputation and I would expect in our local community as an offline home business and ,to be honest, most people don’t know that we’re here in business because usually they only find us when they need us. But that’s what’s called “word of mouth”. So if you can develop word of mouth in your community about your home business then you don’t have to pay anything for advertising. We do have our ad obviously in the Yellow Pages. We keep that in there for those who are interested in just finding a local engineer. We do have a Web site and that now is being used more often by people to find us. We have a lot of local referrals from business people who do business with us before.

So I think we can say that in running a business, one of the most important things for you is your reputation and we will certainly be talking about that.

I usually do the organization and productivity for home business so I keep all the files and government taxes and keep the deadlines for our insurance and and all these other things so we’ll be talking about how to organize your home business so you don’t get overwhelmed by all that. All the paperwork and the work that you have to do that isn’t even part of your actual business but is actually something you need to do to run your home business. We’ll be talking about maybe some tips on organizing your business so that it’s much easier to do. Also that you will be able to be more productive so that you’re out there promoting or selling your home business or getting more clients instead of having to always be running around doing your bookkeeping or doing your filing etc.. So of course that means also we will be talking about outsourcing and hopefully at one point be able to afford to hire a few employees.

We’ll be talking about that and we’ll be talking about cash flow. Cash flow is one of the most important things in your business in terms of making your business successful and how you can try to keep the cash flow going. Even though you of course you’re having to do all these different things in your business like your filing, your organizing and you’re selling it and actually producing whatever it is you’re selling. We’ll also talk about some of the skills that you need as a solopreneur or maybe some of the mindset you might need to do every day in some of the meditation or the calming influences or the time you need for your health as well as some of the technical skills you’ll need in a home business. Unfortunately whether you like it or not as a solopreneur, you have to at least be aware of certain technology and certain skills so that you can be quicker and produce things much easier and not be stuck by either not knowing how to do something maybe on your Web site or at least having a web developer who is slow and slowing you down because they’re not getting something done for you. Well you should learn how to do it yourself. So there’s always I think we talked about a lot of that is being Jack Jill or jack of all trades.

We talked about that in our season one, we went over some of the skills you might need running your home business. We’ll be talking a lot about how to make your home business more productive, more organized, save you time and save you money so that you can go out there and sell more and not have to be working in your business. But in terms of actually producing whatever it is you’re selling in your business or just getting more clients whatever it is you have to be able to be organized enough to be getting that going and running your whole business in the most efficient way for you. With of course the Internet there’s lots of plenty of ways that you can save time and money. So I’ll be going over some of those and maybe some of the technology that might be worth you getting especially if it’s free in order to help you and your business.
So we will be talking about the nitty gritty and the down and dirty as we like to say on running your own business on Thursdays.

Hopefully you’ll find this very useful. Every week, I will try to make sure that I have at least three tips for you on that you can take away. Three questions for you to think about every week about how to organize your produce or make your business run more efficiently.
But for today I just wanted to mention that there’s a few things and we’ve talked about quite a few ways to make your business more efficient, run better and easier and save you time and money because saving you time will make it possible for you to go out there and either make more sales or maybe have more time for your family whichever is more important to you. =
So we’ll do that next week. We’ll start talking about some of the things that we can do to make you a jill or jack of all trades so that you aren’t always having to wait for others instead of you can take control of your own business.
. I just thought I’d introduce the ideas and go or some of the ideas that I’ve had and helped in my business as well.
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Selling Sales You and Your Customer

Well today is Wednesday and it’s all going to be about selling sales and your customers.

Today, I wanted to start off by talking about how you don’t have to be salesy in order to sell as a human being.

You sell yourself all the time and you sell ideas that you have all the time.

When you were a baby, you would always try to persuade your mother or father that you wanted a certain food or that you would could see that either doing a tantrum or you would smile and be happy and you could make them understand that you wanted something. As you got older we were always putting our “best face forward” as they call it to people in your school. You wanted to have friends so you always either went with the crowd or you persuaded others you were someone to meet. You’re always persuading other people to do what you were interested in.
So, it comes to reason that “To Sell is Human.”

Of course, there’s a book called “To Sell is Human” by Daniel Pink that I’ll go into it further another time but I just want to say you don’t have to be intimidated by the idea of selling because you’re doing it every day;

  1. you’re giving a first impression to someone new that you meet;
  2. you’re showing people you’re interested in what they have to say or you’re ordering people around
  3. always whatever you’re always selling and always having a certain face that you put forward to other people.

So, what we’re going to be talking about is first how we’re always selling anyway so it shouldn’t be foreign to you and to not be intimidated by the idea of selling but I’m going to be talking sort of backwards in terms of we’ll be talking about because we are talking about the customer first because really “it’s not what you’re selling as much as what your customers want.”

Of course, first you have to define who you think your customers are and what they want before you can approach them.
Give them a solution to what they want to buy and what their pain is or what they desire to have.
So we’re really actually not going to be talking about selling so much as trying to understand who your customer is and what they want what they want to experience with you and what they enjoy and all those kind of things. So, first of all, we’ll probably be talking about the actual process of selling itself and we will be talking about how you can give a good impression to others in terms of selling and how you can be more human in your selling and use your human skills as you are.
Now you don’t have to become that enthusiastic loud salesmen of the old days because with (of course) podcasting as we have now and being on video, you can still be human and connect with others and be engaged by these type of media.

So, in Season 1, I talked about first defining who your customer is and how you can do that as well as researching what they want and where they hang out so that you can find out where they hang out and connect with them there and obviously figuring out what they actually want rather than what you think they want and then selling them the solution to what they want.
Then after that develop the relationship such that you can also then give them what they need in terms of what they want as well.
So as long as you can learn how to define what they want and give them that solution then you will be able to sell very easily to them in terms of having a transaction of money for what the solution is that they want to have from you.
Of course, we’ll be talking about my business and with my husband as well as other businesses and how they work and how they sell and how they market and also offline as well as online. A lot of offline businesses can go online and become more internationally known so that’s awesome. We’ll be talking a lot about how to market yourself and probably growing your business because we’ll be talking more about the internet. But today I just wanted to mention to you that first.

  •  It’s about your potential customers and do you know what they really want.
  •  You don’t have to sell or be salesy.
  • You can just be human and use the way you are.

We’ll be talking about that further in a later episode. Use the way that your personality is and you can then match it or change it to match your customers personalities such that they feel that you’re an old friend and that it’s not a matter of selling.
It’s just a matter of being human to human and realizing that you have the solution to what they want.

So I know that sounds all very confusing but I certainly thought I would start out with an introduction to selling and then we’ll be going on to understanding that selling is not about you, it’s about your customers of course.
First you have to figure out who your customers are.
So we’ll see you next week and will be starting on finding out who your customer is and what do they want.
So ask your questions or ask yourself that question over the next week and maybe you’ll find out that the people that you thought were your customers aren’t actually and other people and others who actually want your solution that you hadn’t thought about selling to ..so see you next week.  Subscribe on Itunes.
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