Why You Should Run a PPC Campaign to Market Your Offerings

There are numerous reasons why you should run a PPC (pay-per-click) campaign to promote your business. PPC campaigns are inexpensive and work wonders when you need a jump start. If you’re already working to earn traffic via SEO and other means, adding a PPC campaign to your marketing mix will bring added attention and energy to your offerings.

1. Control Your Brand’s Message – When someone conducts a search of your business, they may find information that isn’t the first thing you want them to find. But, if you run a PPC campaign, that will be listed first and help you control better the message you want out there about your business.

2. Rise in the Search Engine Results – Your SERPS are important, and if they’re slacking you can bring them back up with a well-planned PPC campaign. Not only will searchers see the organic search results, but they’ll see the paid ones as well. This means that they’ll see you a lot more.

3. Your Competition Is Doing It – If you don’t run PPC campaigns, you’re going to be left behind by those who do. Your competition is running PPC ads right now, and due to that they’re likely outselling you many times over.

4. It’s Inexpensive Relatively Speaking – PPC is not expensive. You have a lot of control over the budget. In fact, having a small budget can actually help you be more successful because you’re going to be careful about how much you put into it, only increasing your ad runs when you see a ROI.

5. Fast-Track Buying Choices – Your customers are someplace in the buying cycle and decision-making process. If you run PPC ads you can speed up that cycle exponentially, causing them to buy faster than if you stick to organic means.

6. Paid Traffic Converts – Even though earned traffic is awesome, you have to get a lot more earned traffic before conversions take place than when you pay for it. This is true with one caveat, and that is ensuring that your ads are targeted and well planned out.

7. Promote New Products or Services – When you decide to switch things up and promote something brand new to an entirely new audience, running a PPC campaign is a fast way to get up to speed in the new niche.

8. Build Your Email List Fast – Anytime you want to freshen up your email list by adding new members to it, you can do it easily by running a PPC campaign designed to get more subscribers by marketing a white paper or other type of free offer.

9. Damage Control – Is bad press getting you down? You can use PPC to cover up and push down bad press in the search engine results. Just run multiple PPC campaigns using Google AdWords and Yahoo! Bing Network, using the terms that the bad press is attracting. In this way you can push the bad press out.

10. Building Traffic – Pay per click is an excellent way to build traffic to your website. What’s more, you can choose the targeted traffic you want to be taken to your website, which will build up the traffic with more responsive visitors.

Running a PPC campaign can jump-start or refresh your marketing efforts, no matter what kind of business you have. PPC works wonders if you take the time to learn about your audience, understand your goals, and place the campaign where your audience goes.

Ten Ways to Promote Other People’s Products and Make Money

When you promote other people’s products and make a commission from the sales, that is considered affiliate marketing. Affiliate marketing is a great way to make another income, and can quickly become a full-time income if you play your cards right. Some affiliate marketers are making high six figures, and you can too. Here are ten ways to promote other people’s products and earn money in the process.

1. Start a Blog – Blogging about a topic is a great way to promote other people’s products. You can approach a blog from many directions… from creating product reviews, to providing general education, to more directly promoting a certain product or solution.

2. Social Media Marketing – The best way to get the word out about affiliate products is to talk about them on social media. You can share blog posts, write new posts, and even run ads right on social media about the product you want to promote.

3. Write an EBook – It might seem strange, but you can actually promote affiliate products within an eBook, including a Kindle book. Just think creatively and get a specialized domain name that will be easy for people to remember.

4. Facebook Ads – One of the simplest forms of advertising today are Facebook ads. You can differentiate your audience down to the nitty-gritty and its super simple to use. There are many courses you can take to ensure that you make money with Facebook ads.

5. Google PPC Ads – Another great avenue for generating revenue from other people’s products is to promote them via Google pay-per-click advertisements. You’ll need to do a lot of research about keywords and do a lot of testing to finally hit on what works for your products.

6. Banner Advertising – While most people like contextual ads, you can still make money and purchase banner advertising from Google and other websites and advertising networks. Using banners is a great way to get a lot of information to your consumers in a short amount of time and space.

7. Email Marketing – Setting up an autoresponder so that you can market to your audience via email is a great way to promote multiple affiliate products to them. If you have identified several solutions for your audience, this is a great way to ensure that they will learn all about them.

8. Craigslist Ads – If you offer solutions for people, whether digital or not, you can market them via Craigslist. You just have to do it under the right category and in the right way. But you can find a lot of leads via Craigslist.

9. Press Release – Sending out a good old-fashioned press release is a great way to promote any product or service. You simply have to find the story angle and know how to present it to so that you can get widespread views on your press release.

10. Video Marketing – YouTube is a great way to start selling affiliate products. Do informative videos, product unpacking, and reviews via YouTube and you’ll soon be able to earn a full-time living; not just by selling the product, but due to the shared ad revenue on YouTube.

Using these methods to promote the affiliate products you want to sell can be very lucrative. The real trick is to pick two or three and perfect them. Don’t add anything to the mix until you’ve exhausted all possibilities with what you chose.

Writing to Sell versus Writing to Communicate

If you need to hire a writer, first you have to determine what type of writing you want. There are several types of writing that you will need to promote your business.

Often it can be difficult to know what type of writing you need, though. It’s easy to think that all writing is the same, but it’s not. There is writing to communicate and writing to sell.

Writing to Communicate

This type of writing is what you need to communicate information to potential and future customers. It might be blog posts, white papers, advertorials, eBooks, eReports, and other informational type content. This is what you need a content writer for. This type of writing is intended to teach, inform, engage and inspire.

Writing to Sell

This type of writing is usually called copywriting. It is a special type of writing using specialized skills. Writing to sell is all about your sales pages, sales emails, direct mail, websites and brochures. This is a completely different type of writing and is exclusively focused on making sales. It uses tools of the trade like emotional trigger words that help a reader choose to make a purchase.

Content Marketing

Writing to communicate is used in content marketing. When you place your content on other websites as with guest blog posts, or articles in online and offline magazines, it’s important to know how to write for information, entertainment and engagement in such a way that isn’t overtly selling – like a sales page, for instance. This isn’t to say that good content marketing doesn’t include some light forms of copywriting.

Sales Page Writing

On a sales page you will need to inform, but more importantly you’ll need to compel the reader to take action. This is probably some of the strongest types of copywriting that you will do outside of display advertising, banner ads, and email that is designed to push sales. This type of writing is completely different from content writing, even when content writing is spruced up with some good copywriting.

They’re Different But Can Be Combined

It’s important to understand the difference between writing to sell and writing to communicate. Just for reference’s sake, what you are reading right now is an example of writing to communicate. You are given a lot of information, being taught something, and there are no emotional trigger words being used to get you to make a purchase. However, it can change. If, at the end of this information the point is for you to purchase or sign up for something, it will soon become clear by the types of words used.

Copywriting helps with every type of writing for business. It’s in the headlines of a blog post. It’s in the headline of the next email marketing message you send your audience. Copywriting is what makes you want to read the next word written and drives you to want to learn more. Copywriting brings life to the words on the page or the screen.

Without copywriting, no one will read what you have to say. If you want results from the content that you put out to the world, learn as much as you can about copywriting or hire an expert.

By three methods we may learn wisdom
First, by reflection which is noblest
Second by imitation which is easiest.
And third by experience which is the bitterest.
Confucius
The internet is full of great training programs
The real challenge is deciding which one is best for you.

Current state of Entrepreneurship in the World

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Public Domain from pixabay

Things are looking brighter in the startup of small businesses than before the crisis in 2008 according to a OECD Worldbank and Facebook collaboration on survey of smaill businsses.

Trend start-ups remain below pre-crisis rates in most OECD economies, although in Canada, France, the Netherlands, Norway, Sweden and the United Kingdom rates were higher at the end of 2015 and beginning of 2016 than before the crisis. Trends in the most recent periods are pointing upwards in most OECD countries, from http://www.oecd.org/std/business-stats/entrepreneurship-at-a-glance-22266941.htm

calculator
Public Domain from pixabay

 Give the ‘lure rather than the fish itself’

Many countries are recognizing that micro businesses will be the wave of the fuure to get their society off government support. In this report on Borneo, there was successful micro-entrepreneur startups to get people off of welfare. If you give a person the lure to catch the fish is much better than  giving them the fish according to the report from

http://www.theborneopost.com/2016/10/31/micro-entrepreneurship-can-help-break-poverty-cycle/

Some new Trends in Entrepreneurship

skiier
Public Domain from pixabay

Get into the Industry you know

Rather than trying to learn a new industry a lot of successful entrepreneur are working in industries they either were a customer or worked in local business. So, they knew what problems or challenges that industry has so they can be more proactive in solving the problems.

For example, Steve Sullivan was a ski bum who hung around on the ski slopes and then knowing the challenges of the weather and clothing he decided to work creating clothing that actually functioned in that environment.

We get to actively test the products that we are making every day. I can run out from our office and do a tram lap for lunch and check out the fit and function of a new jacket that we’re trying. . . . The culmination of that leads to better products. viaTo Increase Your Chance of Success, Get Into an Industry You Know

New type of entrepreneur

entrepreneur

Instead of working a 9 to 5 job 40 hour week, a lot of new entrepreneurs are doing more than one business to give them the flexibility of hours spend at work and at home.

Savvy consultants told us they value being able to make almost as much money as they did at a big firm, but doing so by working late at night so they have more time with their kids from Wanted: Creative Solutions to Shape a Workable Future

If you are thinking about starting your own business try the Be Your Own Boss  quiz.

I am always doing things I can’t do
That’s how I get to do them.

Pablo Picasso
Success is all about effective learning
Take an inventory of your skills
Evaluate the skills needed to run your business
Where do you need to focus your learning?

Do you have a customer service plan in your business?

3d Group of customer service related words

3d Group of customer service related words

When you started your business, did you have a plan for setting up customer service policies in your business plan?  Is there customer service policies and trainings for when you hire and train new employees?  Is customer service even in your mind when you are designing your business plan?

No!

Then you’d better start thinking about policies to create good customer service in your business because the customer experience is becoming crucial for a brick and mortar business and internet businesses.

According to Desk.com,  82% of people say they’ve stopped doing business with a company because of poor customer service. What’s worse is that 39% of those lost customers will avoid you for two years or more after that experience. As you can see, customer adoption and retention relies heavily on great customer service from Best practices for customer service training.

Just look at this article about Time Warner Cable and how their customer service rating has dropped critically for some simple customer service which they could easily improve.

Time Warner Cable had the lowest customer service rating of all cable companies in 2015, according to Consumer Reports, and lowest of all U.S. companies, according to another consumer agency from Calling all Time Warner customers to unite against its dreadful customer service

Word of mouth

What is the most effective and cheapest form of marketing for your business?  Word of mouth by your customers can increase or quickly decrease the revenue for your company.  People who have a bad experience will 10 times more other people about that bad experience than someone who has had a good experience. 

In 2012, the President of The Cheesecake Factory shared that his company’s marketing expenses are less than 20% of the industry average due to great WOM (Word of Mouth) from How Customer Service Interactions Foster Word of Mouth

Customer Experience

Since the customer experience is the relationship between your company and your customer, you need to identify what kind of relationship this would be. Some things to ask yourself  include:

The image you want to have in your customers’ minds.

The emotions you want interactions with your company to spark in customers.

The culture of your company that you want to convey to your customers.

Your company’s personality and how your customers see it.

Good customer service is ensuring that during every stage of this journey your client is taken care of, including, of course, providing an excellent product at the end of the journey  from Make Your Clients Ambassadors For Your Business With Good Customer Service.

Now, with customers willing to sign up with their email, address and answer surveys or contests or be willing to give feedback on a company just for a company, there is plenty of statistics and data on the internet to learn about your customers.  Google Search and Bing and Yahoo are providing search engines so they can collect information about what people want so they can sell ads etc.

 According to Forbes

Software can track how you like to buy how long you stay on reviews, the amount of time you spend comparing other products and more. With this data, you can customize your customer’s buying experience. For example, if your customer loves reading reviews, the next time they come to your website, the reviews may be at the top from  The Year Of The Customer: 16 Customer Service And Experience (CX) Trends For 2016

 Customer Culture

Consumers may want to purchase a product, but they want to do it in an atmosphere, online or in-store, that makes them feel something positive from Why You Should Think Less About Sales and More About the Customer Experience.
Just look at Starbucks where the coffee is distinct  and “hanging out” in Starbucks is an event. “Going for coffee” has become part of the North American culture in less than 20 years.

coffeeCompare your business to Starbucks and ask yourself:

Is visiting your business an experience?

Is your website easy to navigate?

Is your website easy to find your contact information?

Do you have  friendly, timely answers for anyone asking  for help?

Is a plan for customer service in your business plan?  No. Then come join us at the business of at home business newsletter to learn more about customer service!

There are 3 Billion People online-Your Tribe is out there!

multi ethnic hands reaching for globe ball

There are 3,279,088,431 people on the internet today!
Tweet: There are 3,279,088,431 people on the internet today!

Your message
Your product
Your service
Your passion will serve those who need or want you to help them solve a problem or fulfill a need.
Don’t be intimidated by the idea of reaching EVERYONE!
You aren’t in the Everyone Business , according to Darren Scott Monroe.

There are 3 Billion Online and your TRIBE, your AUDIENCE, your CUSTOMERS will find you if you message is clear and you go to where THEY are.

How do you find your Customers?

Define who your Customers are and this will tell you where they like to hangout on the Internet (or whether they don’t come onto the internet).


How to Steer your Customers towards you!

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Have you ever really listened to your customers? If you did, there might be a change in focus in the direction that your business will take.
I thought that when I started that people would want to have a way to go step by step from idea to launching and then growing your business. I know ,they need this type of guidance as being in home business, I know the challenges and stress of being your own boss.
But I have found with the years of hanging out on the internet and listening to people on Facebook and in group calls and masterminds that people want the quick solution. People want either a quick way to have a “business” or they talk about it but they aren’t willing to put the work in.
So, my focus has changed to listening to what people are saying. Then putting out an offer to them to see if they are interested. If not, then ask them more questions to see what they REALLY wanted. If they want it then create it with their participation.
No long term commitment to create the content and find out no one wants it.
Keep this in mind when you have an idea you want to create before you invest time and energy!

Check out Resources for more inspiration!