Many small businesses operate under an employee mindset. If your goal as a small business owner is to grow, you need to think like an entrepreneur.A Entrepreneur has big ideas SBOs solve local problems. They know their business and target audience.To develop your success mindset go to http://jgtips.com/smindset.
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There are some steps you can take to move you toward a more growth-oriented mindset
Step One – Awareness: Hear Your “Fixed Mindset” Voice
You most likely know this voice, even though you may never have identified it as an “inner critic.” The first step is to identify that voice and identify the times when you hear it.
These are situations where you are brought back to a fixed rather than a growth mindset.
To do this, you simply need to practice awareness.
Start by identifying the voice when you hear it.
Next, try to remember what event preceded those negative thoughts.
It’s a bit like trying to identify what is causing a stomach ache.
You have to go back and try to remember what you ate just before.
If you’re not sure you’ve identified your inner critic yet, try looking for cues.
For example, look for times when you find that you’re doubting yourself,
saying something like, “Can I really do this?”
Or be aware of when you’re focusing on failure rather than success;
for example, where you’re worrying about what will happen if you fail at something.
A good place to look for your fixed mindset voice is any time
you’re trying something new or challenging.
Step Two – Reframe
Once you can recognize the voice, you can learn to control it.
The way that you interpret challenges, obstacles, or criticism that you face is up to you. But this is the most challenging step for most people.
It is difficult to reframe the voice when you have well-grooved patterns.
The way to think about reframing is to imagine giving advice to a friend.
Naturally, you would never use a harsh, critical voice when trying to help a friend.
If you would never do this with a friend, why are you doing it with yourself?
We are generally harsher on ourselves than we are with others, so instead of talking to yourself, imagine that you’re giving advice to a good friend.
Take each statement that your inner voice gives you and imagine
if it were a friend, your partner, or a family member who was saying it to themselves. Now, imagine that you’re giving them advice and
reframe the negative statement that was made.
Fixed Are you sure you can do that?
Growth I’m not sure I can do it, but I can learn with practice and effort.
Fixed What if I fail? I’ll be a failure.
Growth All successful people have failures. I can learn from my failure.
Step Three – Action: Take on the Growth Mindset
After reframing comes action.
What challenges can you take on in order to foster and nurture a growth mindset?
What challenges have you been avoiding?
Choose a challenge and try it again, but this time, turn your fixed mindset around.
Find a work-related or personal task that you’ve either been shying away from doing or that you feel you’ve failed at.
For example, There might be an important client you’ve been meaning to contact but shying away from.
Start with one challenge, and
you can then apply it to the next challenge
once you have success with the first challenge.
The old way at looking at the customer business relationship was that the customer made the decision on whether they bought your product or service based on cold hard facts, features and benefits.
The emotions of the customer are playing in as a greater factor in purchase decision making than previously thought.
Behavioral economics has shown that rational decision-making accounts for approximately one-third of people’s decisions and behavior. Feelings influence engagement and engagement boosts sales, as engaged customers buy 90% more frequently and spend 60% more per transaction. byUnlock the Key to Customer Engagement with Virtual Reality
As new technology and our use of the internet is making how we connect more intimate with a business (or more anonymous as “Fake News” and social media have no accountability for slander or negative reviews). A customer can instantly register a review on your business positive or negative depending on their experience in all of the social media platforms. They don’t have to pick up the phone to complain to an agent. A negative review can be spread 10x faster than a positive.
According to Jay Baer in Forbes article, a business should respond to any complaint on social media whether true or untrue.
So what is a business to do to create the engagement and emotional connection that the customer wants?
A few ways to engage and connect with your customer include:
1/ Connecting your business with an Influencer that your customer follows
An oldie but a goodie is that we, as customers, pay attention to the hero’s or heroines that we admire who tell us how wonderful is a new detergent soap or insurance company.
Today, we have new influencers we follow and some of them are celebrities but more often now, it can be influential people on social media that we follow and we pay attention to their recommendations. There are brands who pay celebrities to use and post an Instagram picture using the product now. There are brands who see the large engaged followers of a celebrity in the media and they offer a product line to them to create in that celebrity’s style.
All you have to do is have a look at the Instagram accounts for Levi’s, Mercedes Benz with 8.1 million followers or Levi’s with 9.1 million followers or Ben and Jerry’s (benandjerry’s) with 600,000 followers and you can see how simple photos can still be engaging for any business.
Even a small business should have great customer service. A loyal customer will buy from you again and again if you provide a great experience. Just something as simple as firstname.lastname@example.org can be an easy way for a customer to connect to you on a personal level. I have discussed great customer service over on my youtube channel Solopreneur Success Strategies channel at http://jgtips.com/youtube if you want to get a few ideas.
4/Keep up to date on the new technology coming for customer business relationship
For example, Virtual Reality technology is coming to the customer purchase experience according to this article (well worth looking at what is enterprise VR) as soon you’ll be able to view a product in a catalogue from all three sides, flip it over and measure it to see if it will fit etc. to answer all your questions on whether you need it. It is coming!
Gartner Research predicts that customers will handle 85% of their relationships with a company without ever interacting with another human by the year 2020 from 8 Mega Customer Service Trends for 2016
This year it will be more important than ever for your customer service teams to provide quality support. At the end of the day, it’s all about understanding the customer and predicting what they will want next from 8 Mega Customer Service Trends for 2016
A big focus for Google and one which will become even more prevalent amongst retailers this year is to champion a personalised approach that takes an individual user view to secure not just repeat custom, but incresed purchase volumes. Maintaining relevance means having a broad awareness of past purchases and personal preferences to win the hearts, mind and wallets of shoppers from Top eCommerce trends for customer experience – Fourth Source
By three methods we may learn wisdom
First, by reflection which is noblest
Second by imitation which is easiest.
And third by experience which is the bitterest.
The internet is full of great training programs
The real challenge is deciding which one is best for you.
Things are looking brighter in the startup of small businesses than before the crisis in 2008 according to a OECD Worldbank and Facebook collaboration on survey of smaill businsses.
Trend start-ups remain below pre-crisis rates in most OECD economies, although in Canada, France, the Netherlands, Norway, Sweden and the United Kingdom rates were higher at the end of 2015 and beginning of 2016 than before the crisis. Trends in the most recent periods are pointing upwards in most OECD countries, from http://www.oecd.org/std/business-stats/entrepreneurship-at-a-glance-22266941.htm
Many countries are recognizing that micro businesses will be the wave of the fuure to get their society off government support. In this report on Borneo, there was successful micro-entrepreneur startups to get people off of welfare. If you give a person the lure to catch the fish is much better than giving them the fish according to the report from
Rather than trying to learn a new industry a lot of successful entrepreneur are working in industries they either were a customer or worked in local business. So, they knew what problems or challenges that industry has so they can be more proactive in solving the problems.
For example, Steve Sullivan was a ski bum who hung around on the ski slopes and then knowing the challenges of the weather and clothing he decided to work creating clothing that actually functioned in that environment.
When you started your business, did you have a plan for setting up customer service policies in your business plan? Is there customer service policies and trainings for when you hire and train new employees? Is customer service even in your mind when you are designing your business plan?
Then you’d better start thinking about policies to create good customer service in your business because the customer experience is becoming crucial for a brick and mortar business and internet businesses.
According to Desk.com, 82% of people say they’ve stopped doing business with a company because of poor customer service. What’s worse is that 39% of those lost customers will avoid you for two years or more after that experience. As you can see, customer adoption and retention relies heavily on great customer service from Best practices for customer service training.
Just look at this article about Time Warner Cable and how their customer service rating has dropped critically for some simple customer service which they could easily improve.
What is the most effective and cheapest form of marketing for your business? Word of mouth by your customers can increase or quickly decrease the revenue for your company. People who have a bad experience will 10 times more other people about that bad experience than someone who has had a good experience.
Now, with customers willing to sign up with their email, address and answer surveys or contests or be willing to give feedback on a company just for a company, there is plenty of statistics and data on the internet to learn about your customers. Google Search and Bing and Yahoo are providing search engines so they can collect information about what people want so they can sell ads etc.
According to Forbes
Software can track how you like to buy how long you stay on reviews, the amount of time you spend comparing other products and more. With this data, you can customize your customer’s buying experience. For example, if your customer loves reading reviews, the next time they come to your website, the reviews may be at the top from The Year Of The Customer: 16 Customer Service And Experience (CX) Trends For 2016
Consumers may want to purchase a product, but they want to do it in an atmosphere, online or in-store, that makes them feel something positive from Why You Should Think Less About Sales and More About the Customer Experience.
Just look at Starbucks where the coffee is distinct and “hanging out” in Starbucks is an event. “Going for coffee” has become part of the North American culture in less than 20 years.
Compare your business to Starbucks and ask yourself:
Is visiting your business an experience?
Is your website easy to navigate?
Is your website easy to find your contact information?
Do you have friendly, timely answers for anyone asking for help?
Is a plan for customer service in your business plan? No. Then come join us at the business of at home business newsletter to learn more about customer service!