Social media was all a buzz about the faux pas that was the newly released Pepsi commercial that was quickly removed after the backlash.
What were they thinking?
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the brand said in a statement. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” by Pepsi Is Pulling Its Widely Mocked Kendall Jenner Ad
Why did the commercial fail?
According to Julian Gamboa an instructor at Digital Marketing Today and founder of Digiviewpoint, a millenial publishing account
A prime example of brands using celebrities is Nike’s #Equality campaign. The celebrities do not serve as the spotlight, but instead help deliver the message. .
Another fine example would be Twitter’s collaboration with various celebrities to tweet out Dr. Martin Luther King, Jr.’s “I Have A Dream” speech.
Your Voice is Your Brand
When brand voice is consistent across all communications, it creates a kind of personality for your organization. As a result, your audience knows what to expect and learns to trust you. It is an essential feature of branding which allows you to successfully position yourself in the market.
With the advent of social media and Facebook LIve, Instagram and Periscope, there are people with thousands of followers who are seen as influencers. Even Amazon is understanding the power of the social media influencer as they are pushing for “non-celebrities” to sell their stuff if they have influence.
Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public by Amazon quietly launches its own social media influencer program into beta
Your Business Needs to be a Storyteller
People love hearing stories and they help people create an emotional bond with the brands they like. If you can tell stories and engage your audience, you will get them to know you on a personal level.
Your Brand is your Story, your Words and your Images
While we’re primarily focusing on words and phrases when talking about brand voice, you don’t only communicate your brand voice through text or the spoken word. Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics that consistently convey your brand voice.
Get 5 Steps to a Brand Voice!
- Amazing Benefits for Offline and Online Businesses:
Easy to Access: People are now able to access videos with their mobiles and smartphones. The audience from your niche market can see your videos from all around the world. Because of this level of availability, you are able to reach your potential buyers with your products and services.
Informative: Most of the people take interest in video to receive information quickly. If you create an informative video, it will give you more targeted results. If you present your product and services on video in an effective way, people will want more from you.
Multifaceted: You can use videos to provide your brand information, product promotion, educating or training your clients and much more. You can use your video on social sites like Facebook and Twitter but you have to be sure that your website is connected with your social networking sites.
What an Online Marketing Video Can do For Your Business
Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.
Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.
1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.
2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.
3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.
Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content.
With so many business run online today,
the personal touch of doing business is sometimes lost in the mix.
Everyone is so accustomed to emailing, sending in support tickets or leaving messages on an automated system,
that you forget that there are real people running the business.
If you can identify with this, maybe it is time to add that personal feel to your business. When was the last time you actually talked to a customer or send them a thank you note? Sometime ago I guess.
One place to start is by adding an About Page to your website and including your photograph. This immediately allows people to start connecting with you.
Your about page doesn’t have to be long, but it should include a little about your background, both personal and professional. A photo of yourself or even one with your family or pet makes your site more human.
If you sell products online why not start adding something extra into your customer’s receipts. This could be a link to your Facebook page or Google+ page. Encourage them to connect with you there and let you know how they liked your products.
Getting your face and name in front of your customers is important for several reasons. You want to build a base of repeat customers, but you also want your customers to refer your business to their friends. One way to encourage this is by going that extra mile.
This could be sending out a physical thank you note in the mail. Or just remembering your customer’s birthdays and anniversaries. If you run a local business why not phone a customer just to say thanks?
Setting up a newsletter is another way you can connect with your customers. In addition to using this letter to inform your customers of new products and sales, you can use it in a different way.
Why not encourage your customers to send in photos of how they used your product or service. People just love to show off photos, and depending on your business, this could work extremely well for you.
Another advantage of this is that it provides you with content for your newsletter. You could set up a ‘Customer of the Week’ event and highlight one person each week or month.
The main thing to remember is that your customers are real people and want to be treated as such. They want to know who you are and what you do, so why not give them what they want and expand your business in the process?
Twitter – who wants to bother? who has the time?
The Twitter may scroll quickly through your life but it is worth participating in Twitter to get engagement and potential awareness for your brand. Also, you can connect with others who you might want to partner with when you converse on Twitter.
According to this Twitter study in 2014 by Stone Temple Consulting, you can get engagement!
If you are a well-known authority in your field, it will be easier for you to get followers.
It is true that image attached to a tweet will increase re-tweets and “favorited.”
Increasing hashtags in a tweet doesn’t make a significant difference.
Most interesting is that the time of day didn’t affect how much engagement was given.
As you can see, Twitter is worth sending out your messages in and there is training in The Business of At Home Business membership.
Please include attribution to http://www.stonetemple.com with this graphic.
The marketer’s job, then, is to tell a true story, one that resonates, one that matters to people, and to repeat it often enough that it creates value.
I have been posting Memes with quotes from classes I have been in or topic of the day I was interested in about business and customers and branding. These are the 62 memes I posted on Facebook in the last year and Facebook collected them into an album I could easily import into my Animoto software with great music. Quick and easy and it makes a great video when you add music!
If you are in business, you need to do social media and connect with your customers! So, always keep up to date what social media is working, who are your customers and where are they, what do they want and how are they finding your product and services.
Did you know that Google+ will display the Analytics from your Google+ Business Page?
One idea that is new for storytelling is Vine.
What is Vine?
It is a mobile phone app that you can use to record a short, very short video.
As defined by Wikipedia
Vine is a short-form video sharing service. It was founded in June 2012, and microblogging website Twitter acquired it in October 2012, just before its official launch. The service lets users record and edit up to six-second-long looping video clips and revine, or share others’ posts with followers. Some Vines are revined automatically based on what is popular. The videos can then be published through Vine’s social network and shared on other services such as Facebook and Twitter. Vine’s app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos.
According to Gary Vaynerchuk, for businesses who don’t even consider the idea of using Vine, they are missing out because it is perfect for brand recognition.
According to Newscred.com
“There are 40 people on Vine now who have never been ‘Internet famous,’ but in 40 days on Vine, they have 300,000 followers,” Vaynerchuk told Forbes.com. “How is that not interesting? Struggling musicians, improv performers, regular actors – this is going to be their break.”