• Amazing Benefits for Offline and Online Businesses:

Easy to Access: People are now able to access videos with their mobiles and smartphones. The audience from your niche market can see your videos from all around the world. Because of this level of availability, you are able to reach your potential buyers with your products and services.

Informative: Most of the people take interest in video to receive information quickly. If you create an informative video, it will give you more targeted results. If you present your product and services on video in an effective way, people will want more from you.

Multifaceted: You can use videos to provide your brand information, product promotion, educating or training your clients and much more. You can use your video on social sites like Facebook and Twitter but you have to be sure that your website is connected with your social networking sites.

What an Online Marketing Video Can do For Your Business
Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.
Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.
1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.
2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.
3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.
Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content.

Using Social Media to Build Your Online Presence

Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business; using social media is a great way to get the word out about your business and to establish your identity online. […]

With so many business run online today,
the personal touch of doing business is sometimes lost in the mix.
Everyone is so accustomed to emailing, sending in support tickets or leaving messages on an automated system,
that you forget that there are real people running the business.
If you can identify with this, maybe it is time to add that personal feel to your business. When was the last time you actually talked to a customer or send them a thank you note? Sometime ago I guess.
One place to start is by adding an About Page to your website and including your photograph. This immediately allows people to start connecting with you.
Your about page doesn’t have to be long, but it should include a little about your background, both personal and professional. A photo of yourself or even one with your family or pet makes your site more human.
If you sell products online why not start adding something extra into your customer’s receipts. This could be a link to your Facebook page or Google+ page. Encourage them to connect with you there and let you know how they liked your products.
Getting your face and name in front of your customers is important for several reasons. You want to build a base of repeat customers, but you also want your customers to refer your business to their friends. One way to encourage this is by going that extra mile.
This could be sending out a physical thank you note in the mail. Or just remembering your customer’s birthdays and anniversaries. If you run a local business why not phone a customer just to say thanks?
Setting up a newsletter is another way you can connect with your customers. In addition to using this letter to inform your customers of new products and sales, you can use it in a different way.
Why not encourage your customers to send in photos of how they used your product or service. People just love to show off photos, and depending on your business, this could work extremely well for you.
Another advantage of this is that it provides you with content for your newsletter. You could set up a ‘Customer of the Week’ event and highlight one person each week or month.
The main thing to remember is that your customers are real people and want to be treated as such. They want to know who you are and what you do, so why not give them what they want and expand your business in the process?

Ten Steps to Improving Your Online Reputation

Today, managing and improving your online reputation has become essential. This is due to the advent of Google Search and the ability of anyone to look for you online and find out information about your company and your personal life. Even if there is something out there that you don’t want people to dwell on, […]