Credibility in your Business

Credibility is key for getting your customers to know, like and trust you.  Credibility can not be created by you as only others can label you as credible.  Your business has to earn its credibility in other’s eyes.  How? According to the book Credibility by  Kouzes and Posner   there are four factors which make leaders credible. […]

Don’t go down the Rabbit Hole

    As Jack Humphrey said on Directions University, there are many distractions in the internet world and you need to focus.  Over the last three years, I went out on the internet and learned a lot about internet marketing, affiliate marketing, offline marketing and even some, black hat marketing ( which I ran away […]

Be True to Yourself

  The Customer is not always right!  Guest Post by Ken Keis of Opinion: A view, judgment, or appraisal formed in the mind about a particular matter; belief stronger than impression and less strong than positive knowledge; a formal expression of judgment.  Yes, there are times when our clients have concerns to which we need […]