Your Website Is Your Online Hub

I’d like to talk about running your own business and some of the systems that you need to put in in order to have a home business whether it’s offline or on. I wanted to emphasize the importance of having a Web site for your business. So today I wanted to talk about your ONLINE HUB.

I like to call it the ONLINE HUB which is your Web site on the Internet. It will have its own unique address. You will have it on your business cards for people to go to whether you’re offline or online.  Visitors can click on and go to your business there and your web site will be important in your business for running it. It will be the place where you can actually talk to them about your business by talking about your product or service on your blog. And if you don’t know what a blog is we’ll be talking about that later. And then also it will be the place where you can get them to subscribe. Any of your visitors who come to your Web site, they will be interested in your business and maybe they want to get a newsletter from you. You should have a place called a lead page where they can sign up for either your newsletter or your emails that you send out weekly or monthly depending on your business As well your web site can be the online hub for where you can sell to them if you wish.

So ,for example, you can have a page on your Web site which talks about your product or your service and it gives all these details about it even if they are interested in learning more than they can read about it.

Obviously you could put your phone number on the page or you could also give them a button to click and sign up by e-mail to contact you with information about your product or service. You can even have a sales page which you can link up to a payment button service that will actually sell to any visitors that come to your business website.

So, the ONLINE HUB  is what I like to call the and that is your Web site has a unique location on the internet. Whether you’re an off line or an online business, you should have a Web site that is easy to navigate easy to read and simple enough that they can figure out where to go when they have a question. Also, have a place where they can search and find information if they need to have your phone number, your contact e-mail and you have a place where they can sign up for their e-mail newsletter if they wish. It could be right on your front page of your website or it could be on a separate page that you will send them to if they click on or gotten that kind of thing.

So your ONLINE HUB is your Web site. It’s important to have in your running of your business because it can be the place that you send visitors whether it’s from a business card or from on the Internet. You send them through social media to check out your product or service on your website. It is an important part of your business and it should be running efficiently quickly and be an easy place for them to contact you for them to buy. Of course, also, to get on a list to learn more about your business and get information from you.

So if you haven’t thought of- your offline business should have a Web site and it should be running efficiently.

So we’ll be talking a bit more about your Web site in the next episode in some of the ways that you can make it easier for them to find you and to connect to you and to buy from you.

Get your Web site up!

 It’s a great place now for people to check you out.

Mobile Responsive

A lot of people now are using their mobile phone to search for products or services. So it’s time to get your web site to be mobile responsive. You know where to find out if your Web site is mobile or responsive. All you have to do is get a phone out and find the browser that you’re going to use and use it to search for your search for your own business if you haven’t done that yet. See how it looks on mobile in order to be a mobile responsive web site.

For mobile responsive , the look of your web site changes so that it has a navigation which is easy to use with buttons to push and to go and to sign up etc.. It actually looks a bit different from your actual Web site on the desktop.

For a non-mobile responsive website on your phone will have all the text, all the buttons, all the pages, all menus small and very hard to access. So you need to be able to get a mobile responsive web site. At some point, we’ll be talking about how you should make sure you have the priority of having a mobile responsive web site.

But for now, let’s just go next week have a look at some of the things you should have on your Web site that are important to your visitors, your leads and who will become your customers.

Yes, you better get your website up there on the internet even if you are an offline business!

 

Mobilegeddon is having an effect

According to Stone Temple Consulting who did a before Mobilegeddon and after (April 17, 2015) in Google Search Rankings there is a significant drop in Google Search rankings for websites that aren’t mobilefriendly.  See post below for the comments on how they did the study. 

What does that mean for you?

What does your website look like on a mobile phone? Does it respond and decrease in size to fit the phone screen or do you have to scroll to see all of the blog post?  If you have to scroll then you don’t have a mobile responsive screen and you should consider getting a new theme!

Mobilegedon

Mobilegedon was defined in April 2015 because Google+ decided it was going to give priority in Google Search for mobile friendly (as defined by Google) websites.  There were tests that developers and website owners could use to see how friendly their website is for mobile.  

If you are thinking of a getting a new website, look for one that is , at least, mobile responsive.  HTML websites are not the website of the future. More people are looking at websites on their smartphone to find places to eat, compare prices or find a business on a map so you have to make sure your website is mobile friendly if you want to have people look for your business on the internet.  


Go mobile

mobilefriendlywebsite

 

 

Have you heard that Google Search will be recognizing mobile responsive websites in April? 


There is a test at https://www.google.com/webmasters/tools/mobile-friendly/ where you can add your URL.  It will tell you how mobile responsive your website is and what is holding you back! 


For example, some of my images were too large and slowing things down, some CSS code and other things. 


Well at the bottom of the page, Google will optimize these images and files for mobile and give you a Zipped file!  Wow!

MORE MOBILE

 

Thanks to +David Amerland for this conversation share from +Padraig Ó Raghaill .

This is true. Why aren’t more authors having an app created that people can download to their phone where they have easy availability to the authors blog and books and chat?

iTunes has Apple magazine apps but there are only 5000 magazines over there.  They are easy to create and send out your message there !

The future is mobile so have you even thought about apps for your business.

I have and plan to create a magazine app since I don’t need to know the technology, all i need is to create the content.